About Rein Beauty
Our goal is to transform everyday beauty routines into self-care rituals.

Rein Beauty proudly offers a collection of innovative, non-toxic self-care products for women of color. Say goodbye to harmful, toxin-laden products, and hello to clean, safe, effective ingredients that transform everyday beauty routines into self-care rituals. It’s self-care made simple and safe.

Our Story 

Rein Beauty was founded by Gabby Ervin while she was a college student after learning the potentially dangerous effects of some of the ingredients that are included in beauty and self-care products. Gabby found it difficult to find a marketplace to purchase healthier and safer products that were tailored to women of color. She decided to do her own research and curate the best clean beauty products herself. Gabby was also lacking a sense of community as most of the other women she knew didn’t have the same knowledge that she had about beauty and self-care products. This is why when Gabby decided to create Rein Beauty, she wanted the focus to be on community and uplifting women of color.

Gabby Ervin, Founder

By Women for Women

We celebrate the power and beauty that every woman possesses. We provide you with the tools through self-care to strive every day, be your healthiest self, and live your best life.

Our Commitment to You

We are committed to curating the best of clean beauty to nourish, hydrate and soothe your skin.

Health is Wealth

We are cruelty-free, paraben-free, and eco-friendly; for you and the environment.

Women of Color founded, fueled, and led. 

We're creating the space for you.

There is a lack of representation of Women of Color in the beauty space, specifically in the non-toxic, clean beauty space. Rein Beauty was created to change this. We have a Women of Color first philosophy; we are here to advocate for healthier products for you that cater to your specific needs which may include things like hyperpigmentation and textured skin. We support your skincare goals by creating a personalized skincare routine for you based on your primary skin concern which we discover by your responses to our Skin Hero Quiz. Clear skin is the biggest flex, and the quickest way to give your skin the tender loving care that it deserves is by understanding which ingredients are going to transform your skin and which are just fluff. By having a personalized skincare routine, you won’t be tempted to give in to marketing hype or purchase products just because they have cute packaging. Having a solid understanding of the products that will help you will save you the time, money, and effort of trialing ineffective products; ensuring you see results a lot faster.

Non-Toxic, High Quality 

Studies show that women of color are exposed to higher levels of chemicals known to be harmful to health in beauty and self -care products.

We believe that every woman deserves a high-quality self-care routine. The pressure to meet beauty standards has led women of color to use more beauty products and thus are exposed to higher levels of chemicals known to be harmful to health. For example, preservatives like parabens have been linked to diminished fertility, lowered thyroid levels, and other reproductive problems. We want you to have the confidence that your skincare rituals are safe and will only benefit your skin and body. We provide education about specific products, ingredients, and the importance of self-care so you can make informed choices. We’ve carefully chosen to partner with clean beauty brands that cater to conscious consumers and support being only good for people and to the environment.

Skincare is self-care.

Beauty standards are toxic- your skincare shouldn't be. 

We’re all about loving your skin and treating it to clean beauty so that it can be as healthy and glowy as possible. We don’t adhere to the beauty standard of “perfect” poreless skin because it’s totally unrealistic. We like to keep things real and this means not editing any of our models so that we correctly represent all skin types including acne-prone and textured skin. Self-love and self-care are paramount, and your skincare routine is and should be a part of this; we want you to think of your skincare routine like a spa experience. That’s why all of our products are from clean beauty brands and are carefully curated to be free of harsh chemicals and parabens. We prioritize plant-based formulations that are safe and formulated with effective ingredients that promote healthy skin and give you peace of mind to know you’re giving your skin the love it deserves.

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